Threads has exploded to 320 million monthly active users by January 2025. Meta's Twitter rival added 20 million users in just six weeks, jumping from 300 million in December. But engagement's a problem. Only 23.9% of users check in daily, compared to X's 41.2%. People don't stick around either—average session time is a measly 1 minute 41 seconds. The numbers look impressive, but there's more to the story than just user count.

active threads user count

Threads has exploded in early 2025, racking up 320 million monthly active users by January. Just a month earlier, the platform had 300 million users, and back in November 2024, that number was 275 million. The growth is wild.

Twenty million new users in six weeks. Not bad for Meta's Twitter alternative. Like neural network models, experts use complex data patterns to predict future growth trends.

Twenty million new users in six weeks shows Threads is rapidly gaining ground as Meta's challenger to X.

The daily numbers tell a different story. About 100 million people use Threads every day. That's only 23.9% of active users bothering to check in daily. Compare that to X (formerly Twitter), where 41.2% of users open the app daily.

And when people do use Threads, they're in and out fast—just 1 minute and 41 seconds per session. TikTok keeps people glued 60 times longer. Ouch. Some users enhance their experience with Booktrack Edition features, combining their social media browsing with synchronized background music.

Men dominate the platform, making up 59% of visitors compared to 41% women. Young adults are all over Threads. Nearly 30% of visitors are aged 25-34, while 37% of users fall in the 18-24 bracket. The kids are definitely on board. This usage pattern started in early 2023, when the platform gained 100 million signups in just four days, breaking social media records.

Geographically, it's an interesting mix. Taiwan leads with 18% of visitors, closely followed by the United States at 17.3%. Vietnam, Brazil, and Japan round out the top five. The US election drama definitely helped push users from X to Threads. The platform currently has 30 million monthly active users in the US alone. Lucky timing.

The platform signs up over a million new users daily and is projected to hit one billion users eventually. Remember when it broke records by reaching 100 million users in just five days? That was just the beginning.

Now it's closing in on X's 550 million monthly active users. The website gets 154 million visits monthly, with users spending about 3 minutes and 48 seconds per visit.

That makes it the 263rd most visited site globally and 17th in social media. Not terrible, but not TikTok either. Still, Meta reports increased engagement. They would, wouldn't they?

Frequently Asked Questions

How Does Threads Compare to X (Formerly Twitter)?

Threads has 320 million monthly users versus X's 550 million, but it's growing faster.

X still dominates daily engagement—users spend 5+ hours monthly compared to Threads' measly 34 minutes.

Surprisingly, Threads posts get 73.6% higher engagement rates.

Demographics? Threads is U.S.-heavy (90%) and skews younger.

X has a more global, diverse audience.

Threads could hit 1 billion users eventually, while X stagnates.

The race is on.

What Features Does Threads Lack Compared to Other Social Platforms?

Threads falls short in multiple key areas compared to competitors.

The search function is embarrassingly basic—no hashtag search, no content search, nothing advanced.

Zero direct messaging capability, which is bizarre for a social platform in 2025.

Content discovery? Severely limited with no algorithmic feed or recommendations.

And creators can't even make money—no tipping, no creator fund, no ad tools.

Pretty bare-bones for a Meta product, honestly.

How Does Meta Monetize Threads?

Meta doesn't monetize Threads yet. Shocking, right?

They're playing the long game—building user base first, profits later. Currently, they're just collecting data and cross-promoting with Instagram.

Future plans? Classic Meta playbook: ads, sponsored content, maybe premium features. Analysts predict it could generate $8 billion by 2025.

The real challenge? Balancing monetization without driving users away. That's always the tricky part.

Can Threads Content Be Cross-Posted to Instagram?

Yes, Threads offers cross-posting to Instagram Stories and Feed. Users can share text and image posts—but videos and polls are off-limits.

There's a 500-character cap on cross-posted content. The feature boosts reach across Meta's ecosystem, driving Instagram traffic to Threads. Posts appear as tappable link previews.

Creators love it; repurposing content across platforms without extra work. Privacy settings determine who sees what. Stories cross-posts vanish after 24 hours, naturally.

Which Regions Have the Highest Threads Adoption Rates?

Asia takes the crown for highest Threads adoption. 70% of under-25 smartphone users there are on the platform, with a blazing 25% quarter-over-quarter growth rate.

Latin America isn't far behind—80% of users double-dip on Instagram, with influencers driving signups like crazy.

North America's decent too, growing 15% month-over-month in 2024.

Europe? Not terrible, but definitely the adoption laggard among major regions.