While Elon Musk and Sam Altman‘s feud continues to heat up, OpenAI is reportedly taking the rivalry to a new level by developing its own social media platform to compete directly with X. The project, still in its early stages, features an internal prototype that Altman is already shopping around for feedback. It’s “X-like,” they say. How original.

The new platform centers on ChatGPT‘s image generation capabilities, letting users share AI-created content in a social feed. OpenAI hasn’t decided if this will be a standalone app or just another feature within ChatGPT. Either way, it’s a direct shot at Musk’s territory.

But this isn’t just about two tech bros fighting. OpenAI desperately needs data—the lifeblood of AI development. While Meta has Facebook and Instagram, and Musk has X, OpenAI relies mostly on licensed content. Publishers are increasingly saying “no thanks” to having their work used for training. A social platform solves this problem. Users generate content. OpenAI harvests it. Simple. The development team prioritizes data manipulation skills to effectively process user-generated content.

The timing couldn’t be more dramatic. Musk recently attempted a $97.4 billion takeover of OpenAI. Altman’s response? A cheeky $9.74 billion counter-offer to buy X. Now OpenAI is building a direct competitor. Recent updates show internal interest in the project has been driven by strong user engagement with images in ChatGPT. The lawsuit between them heads to trial in 2026. Bad blood, much?

This move fits perfectly into Silicon Valley’s “everythingism” trend, where successful companies can’t just stay in their lane. They gotta do everything. AI assistants are popping up everywhere—Grok on X, Meta’s own AI tools—so OpenAI is fighting back. The platform’s integration of generative AI features would significantly differentiate it from existing social media giants.

The platform would likely leverage ChatGPT’s massive user base. It was recently the most downloaded app globally. That’s a big advantage.

Industry watchers see this as the inevitable convergence of AI and social media. Will users flock to an AI-powered social network? Maybe. But one thing’s certain—the Altman-Musk rivalry just got even spicier. Grab your popcorn.