Shop Cash is Shopify's rewards program that gives digital credits for future purchases. It's exclusively for US customers using Shop Pay. Buyers earn cash automatically with eligible purchases—no cards, no points to track. Merchants only pay for new customers acquired, with customizable budgets. Gift cards and digital products don't qualify. Simple setup, real-time tracking, and compatibility with existing loyalty programs make it attractive. The details get even better.

shopify customer rewards program

Loyalty. It's the holy grail of e-commerce. And Shopify knows it. That's why they've rolled out Shop Cash, a customer rewards program designed to keep buyers coming back for more. It's integrated with Shop Pay to offer digital credits customers can use for future purchases. Pretty straightforward stuff. But there's a catch – it's only available to customers with US billing addresses. Sorry, international shoppers.

The program works like most reward systems, but with Shopify's signature simplicity. Customers earn Shop Cash when they make eligible purchases through Shop Pay. The rewards accumulate automatically in their accounts. No cards to carry. No points to track. Just digital cash waiting to be spent. Much like Spotify's premium subscribers, Shop Cash users represent a growing base of loyal customers. Using AI analytics tools, businesses can track and optimize their rewards program performance in real-time.

Merchants love it because they only pay for what works. They're charged exclusively for new customers acquired through Shop Cash campaigns. Set a budget, define the maximum cost per acquisition, and let the system do its thing. Sales go up. Customer loyalty strengthens. Everyone wins. Well, except for customers outside the US.

Pay only for new customers, set your budget, and watch loyalty grow—that's Shop Cash's powerful simplicity.

The redemption process is painless. Customers apply their Shop Cash during checkout using a discount code. No complicated redemption rules or fine print to decipher. It's invigoratingly basic.

What's interesting is how Shop Cash plays with other loyalty programs. It doesn't fight them – it simply exists alongside them. Like the popular LoyaltyLion app that offers points-based systems for Shopify stores, merchants can run Shop Cash and their own points program simultaneously. Double the incentives, double the loyalty. Smart.

Campaign setup happens through the Shopify admin panel. Merchants control budget restrictions, campaign duration, and targeting parameters. The focus is squarely on acquiring new customers, not just rewarding existing ones.

The biggest limitations? Geographic restrictions and payment method requirements. You need Shop Pay and a US address. Period. No exceptions. And Shop Cash doesn't transfer between programs – it stays where it's earned. It's worth noting that gift cards, digital products, and subscription-based items are ineligible to earn Shop Cash rewards.

For merchants looking to boost customer retention without building a loyalty program from scratch, Shop Cash delivers. Simple, effective, and integrated. Just don't expect much customization flexibility.

Frequently Asked Questions

Can I Transfer Shop Cash to Another Account?

No way. Shop Cash isn't transferable between customer accounts or to any outside financial institutions. Period.

The rewards stay locked in your Shop app account. You can only use them as discounts when shopping through the Shop app or on Shop's website.

No transfers to bank accounts, credit cards, or other people's Shop accounts either. That's just how the system works.

How Long Does It Take for Shop Cash to Appear?

Shop Cash typically appears instantly after eligible purchases are completed and verified.

Right there in the app. No waiting around. Sometimes, though, there might be a slight delay depending on purchase verification processes.

Shop Cash earned has an expiration date, so customers should check their balance regularly in the Shop app.

Four daily payout cycles (12am, 6am, 12pm, 6pm ET) keep everything moving smoothly.

Does Shop Cash Expire?

Yes, Shop Cash does expire.

Standard rule? Ninety days after earning it.

But there's a catch – promotional Shop Cash might have different timelines.

Using part of your balance? That resets the clock for what's left.

Merchants can also set their own expiration rules for Shop Cash programs.

Customers can check exactly when their Shop Cash expires through the Shop app.

No surprises there.

Can International Customers Earn Shop Cash?

No, international customers cannot earn Shop Cash. Period.

The program is strictly limited to verified users in the US and Canada.

Anyone shopping from abroad? Out of luck.

It's tied to the Shop Pay ecosystem and only works for eligible stores within these two countries.

Geographical restrictions are clear-cut.

Merchants outside North America can't offer these rewards either.

That's just how it is.

Is There a Minimum Purchase Amount to Earn Shop Cash?

There's no universal minimum purchase amount to earn Shop Cash.

It's up to the merchants. They can set their own criteria—minimum purchase thresholds, specific product categories, whatever they want. Some might require you to spend a certain amount, others don't.

Typical earning rate? 1% on eligible purchases.

But remember, you'll need Shop Pay to earn anything. No Shop Pay, no rewards. Simple as that.