Apple’s AI plans, branded as Apple Intelligence, aim to weave AI into everything from iPhones to Macs, but let’s be real—it’s been a bumpy ride. The company rolled out this brand to integrate AI features across devices, expanding support to languages like French and German. Yet, doubts linger. Critics point to delays in promised upgrades, especially for Siri, which was supposed to get generative AI smarts. Leadership shake-ups in Apple’s AI team? Just an attempt to fix what’s broken, apparently. It’s all feeling a bit frantic. Additionally, Apple is rolling out initial AI features for Apple Vision Pro in U.S. English to enhance user experiences.

Apple’s AI plans with Apple Intelligence? A bumpy ride of delays, doubts, and frantic fixes for Siri’s upgrades.

The strategy kicked off with a big announcement in June 2024, but things have dragged. What was hyped as a game-changer? Yeah, it landed as a rush job, lacking Apple’s usual shine. Generative AI for Siri? Delayed again. Investors expected a sales boost for iPhones, only to see crickets. Meanwhile, Amazon’s Alexa is charging ahead with its own AI twists, leaving Apple playing catch-up. Ouch.

On the feature front, Apple Intelligence is broadening language access and tweaking its AI models for better performance. Siri’s getting a much-needed overhaul, with plans to weave it deeper into iOS 18. However, some features are still glitchy, frustrating users who expected perfection.

Challenges pile up fast. Delayed launches, like that personalized Siri upgrade, draw fire. Amazon’s new Alexa version? It’s rubbing salt in the wound, highlighting Apple’s stumbles. Investors fret over growth hits, and market chatter paints Apple’s strategy as unclear, even sloppy. New leaders are scrambling to steer things right.

Looking ahead, Apple’s plotting a Siri architecture revamp and building proprietary AI models. Enhanced capabilities are on the horizon, but under Craig Federighi’s realignment, there’s a push for a comprehensive review of AI projects, as the previous features from WWDC 2024 were considered a rush job. Time will tell, though skepticism runs high in this cutthroat tech world.